I’m co-leading a discussion session at Wordcamp about Monetizing Blogs, so I thought I’d also touch on it here with a post about 10 Ways to Monetize Your Blog.
First, I should preface this discussion by saying you first need to seriously evaluate whether you want to work at monetizing your blog. Steve Pavlina has a very thorough post that goes over what’s necessary to really do this well, and why the majority of people who try end up not generating significant income.
Second, you have to make sure that making money from your blog directly is your goal. For example, for this blog direct income isn’t my goal. I didn’t have ads at all untli recently, and the only reason I added them was to use the ad network management application I’ve been working on called RMX Direct. It’s quite possible that your blogging goals may just to network, write about something you’re interested in, or serve some business purpose that isn’t direct income generation.
With that out of the way, let’s get started:
1. Contextual Advertising
Surprise, surprise. Advertising is easily the most popular blog monetization tactic, mostly due to it being the easiest thing to implement. Advertising comes in many forms, and contextual advertising is the most popular due to Google Adsense and it’s general success with blogs and niche sites.
I’m going to assume everyone reading this is familiar with it, but I think it should be mentioned that too many bloggers assume that Adsense is the best solution for their blog. For some blogs and topics it works great, for others, not very well at all.
My advice is to not limit your blog to one ad network or just one form of advertising. Other contextual options include the Yahoo Publisher Network, Chitika, Clicksor, AdSonar, and others. It’s not easy to manually test all these though if you’re shuffling ad tags around and randomly allocating your impressions to them, using a ad network management tool like RMX Direct can help you manage, evaluate, and control your various ad networks.
2. Display Advertising
As I mentioned above, contextual networks aren’t always the best solution for blogs. In some cases there aren’t enough advertisers in niche topics, and in others the users just isn’t likely to click. In this case, you want to be working with ad networks that provide CPM display advertising. This means you get paid something for every ad viewed, opposed to only getting paid per click.
Just like with contextual networks, it’s important to use multiple display ad networks to get more variety from your ads, to not let any one network control your inventory, and to make sure you’re earning the most amount of money possible.
3. Targeted Advertising
The most desirable form of advertising is having companies that wish to pay good rates to advertise on your blog directly whether it’s text or image ads. Many bloggers feel that this is a pipe dream, but I speak from experience from running a wakeboarding blog for many years that you can make solid income from targeted advertising without having insane amounts of traffic.
There are a number of key things you have to do though in order to get this type of advertising:
Have a blog with leading content in your niche and a professional design
Create a “media kit” which is essentially a page on your blog that explains that you take targeted advertising, what your rates are, demographics of your users, your traffic levels, examples of the types of ads people can run, testimonials from any companies that have advertised with you, and a phone number and email address they can use to get more information.
Have obvious “Advertise On This Blog” links in key places on your blog.
Give a company or two in your niche free or very low-cost advertising in order to get the ball rolling. When advertisers see their competitors or companies similar to them advertising, they get the idea that it’s available. If all they ever see is Adsense ads, they might not realize it’s an option.
Be willing to be creative to help your advertisers achieve their goals, and lower your price to get the deals.
Provide statistics and results to your advertisers. Use an ad server like RMX Direct, phpAdsNew, or something similar which has the ability to create reports per advertiser.
Once you’ve set your blog up properly, start approaching companies in your niche who will want to reach your traffic. You don’t need to go after the biggest companies, there are many small companies who are looking to get better results from the web, and they might not even know about your blog. You don’t need to be an ad sales professional, you just need to present your case well on why they’re missing out if they don’t advertise on your traffic. Make it easy on them to work with you, help them create ads, help them determine what sizes to use, and work with them to make sure they get the results they need. It seems like hard work at first, but after you get a solid base of advertisers going, it’s a great source of income and it starts to streamline.
4. Text Link Advertising
Another somewhat unobtrusive form of advertising is using services like Text Link Ads or Adbrite to sell text ads directly to companies. This is pretty low effort and often doesn’t take up too much space on a site, so it’s easy to implement and try out. It should be noted though that you need significant traffic for it to be a big source of income.
5. Affiliate Links
One of the older web monetization methods is still as good today as it’s always been. If you’ve got a blog in a specific area, there’s a very large chance that there are companies out there that sell products or services your users are interested in. You can earn some nice income recommending or linking to those products.
Amazon.com is probably the most common affiliate merchant used by bloggers, but I’d advise finding other unique merchants who may pay better and be more specific to your topic. Amazon is always there as an option, but you’re more likely to get more help from the merchant if you go with a smaller company.
Another nice thing about affiliate links is that they fit well with quality content. Reviewing products and services for your users is valuable content, and if you can make money off it as well it’s a great combination. A word of warning though that you shouldn’t change your reviews or be biased due to the fact you can make money off a referral.
While traffic also helps for affiliate links, it can sometimes be an easier way to generate income without high traffic levels like advertising requires. As an example I did a review of a web analytics application a couple of years ago, and this blog had very little traffic at that point. I referred two sales through that review though that still earn me $150 a month every month two years later.
6. Selling Your Content (Ebooks, Videos, DVDs)
If you’ve got great content, another option is to package it and sell it. There are numerous bloggers who have created ebooks and even real books based on their blog content and made great income selling them. You can also expand to infoproducts like videos, DVDs, audio CDs, and printed books on demand.
This can take some significant work and it requires great content to actually sell, but it can be a nice income stream that lasts a long time.
7. Consulting
Depending on your topic and your level of expertise, you can sell consulting services. If you’re a web analytics expert, you could offer web analytics consulting services on your blog for an hourly fee. This takes very little work to setup beyond creating a page outlining your services, getting a standard contract, and having a way to take payments from companies. Again though, it just takes a little bit of effort to let people know that consulting services are available.
8. Donations
Not quite as common as it once was, it used to be fairly common for bloggers to ask for donations on their blog through Paypal or some other service. This only works if you have a dedicated userbase, and a large enough number of users that their donations add up. I wouldn’t recommend this if you’re also putting a lot of advertising and other monetization methods on your blog. You’ll come off as a bit too greedy in that case.
9. Selling Products
Besides infoproducts, you can sell real products like t-shirts, bumper stickers, clothing, or whatever other kind of merchandise makes sense for your topic. Companies like Goodstorm, CafePress, Lulu, and others make it easy by creating the products based on your design and letting you set up a shop. There is no risk to bloggers, which makes it a great opportunity.
10. Selling Your Blog
Perhaps the most extreme of the blog monetization methods, but it can be lucrative! If you aren’t attached to your blog and are willing to part with it, you can usually find a buyer for it. Your blog must be pretty good, and have a level of traffic worth buying, and it really helps if you already have some income streams going for it. Blogs usually sell for 12-24 times monthly revenues, and there are numerous places you can sell them like eBay and the Sitepoint Marketplace.
Nov 19, 2006
Google Adsense Wordpress Plugins
AdRotator Wordpress Plugin - rotate your adsense ads with other affiliate programs like Chitika Eminimalls
Adsense Deluxe - offering advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts.
Adsense Injection - inserts Adsense code randomly into a pre-existing blog.
Adsense Inline - insert adsense in blog posts
AdSense Widget for WordPress Sidebar - Google AdSense widget I designed for the new WordPress Sidebar Widgets plug-in.
Adsense Deluxe - offering advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts.
Adsense Injection - inserts Adsense code randomly into a pre-existing blog.
Adsense Inline - insert adsense in blog posts
AdSense Widget for WordPress Sidebar - Google AdSense widget I designed for the new WordPress Sidebar Widgets plug-in.
Buying Adsense Websites on e-Bay
I have seen the same exact design sold on ebay everyday of the week. You may get 30 or so of these sites (different topics) for about $99. The 30 sites total 6,000 pages.
Similar sites are also sold daily (in multiple quantities) on ebay like "Huge Adsense Empire - 100+ sites 16,500 Pages" Imagine 150 of these sold and posted w/out change. 2,475,000 duplicate pages on the web.
Just look at the site for sell then check the sellers feedback from "buyers" - most are private listings. You will see that they may sell 1 to 3 per day!
Many new buyers purchase these and are unfamiliar with editing or adding content to a php site and get frustrated.
Now, there are some excellent sellers - sites and good deals to be found on ebay but you need to take a good look at the site and the number sold.
Also be sure the articles include the author’s resource box with a live link. Many sites chop off the end of some of the articles or do not display the authors "clickable" link (a no no).
Check the "page title" at the top of your browser. A page titled "New Page" or "Untitled" is not a good sign.
Look at the source code by right clicking your mouse and choosing view source to see if there are any meta tags or keywords in the page header.
Don't confuse most of the "ebay mill" sites with sites you may see for sell that have limited numbers like 25 - are made with private or original articles & have support forums or excellent instructions.
These are Great for new users who need help and they provide a way to learn about the site.
The ebay mill sites typically are not in the same league.
Some of the better sites that are sold on ebay are in limited numbers and include an admin panel where you can easily add your own links - and your own content before and after each article page - giving you some uniqueness. Look for these even if they cost a little bit more
Not all ebay sites are an unwise purchase - I was a power seller a few years ago & sold websites - you can find a good deal and a good site.
Just do your research. With adsense the number two search term on ebay pulse under websites for sale, sellers have really jumped on the popularity of these sites
Similar sites are also sold daily (in multiple quantities) on ebay like "Huge Adsense Empire - 100+ sites 16,500 Pages" Imagine 150 of these sold and posted w/out change. 2,475,000 duplicate pages on the web.
Just look at the site for sell then check the sellers feedback from "buyers" - most are private listings. You will see that they may sell 1 to 3 per day!
Many new buyers purchase these and are unfamiliar with editing or adding content to a php site and get frustrated.
Now, there are some excellent sellers - sites and good deals to be found on ebay but you need to take a good look at the site and the number sold.
Also be sure the articles include the author’s resource box with a live link. Many sites chop off the end of some of the articles or do not display the authors "clickable" link (a no no).
Check the "page title" at the top of your browser. A page titled "New Page" or "Untitled" is not a good sign.
Look at the source code by right clicking your mouse and choosing view source to see if there are any meta tags or keywords in the page header.
Don't confuse most of the "ebay mill" sites with sites you may see for sell that have limited numbers like 25 - are made with private or original articles & have support forums or excellent instructions.
These are Great for new users who need help and they provide a way to learn about the site.
The ebay mill sites typically are not in the same league.
Some of the better sites that are sold on ebay are in limited numbers and include an admin panel where you can easily add your own links - and your own content before and after each article page - giving you some uniqueness. Look for these even if they cost a little bit more
Not all ebay sites are an unwise purchase - I was a power seller a few years ago & sold websites - you can find a good deal and a good site.
Just do your research. With adsense the number two search term on ebay pulse under websites for sale, sellers have really jumped on the popularity of these sites
Most Profitable Keywords in AdSense
"Expensive keyword" (high CPC) isn't equal to "profitable keyword" (high earnings) due to the low volume of traffic expensive (niche) keywords produce. The best way to find really profitable keywords is to rank keywords by cost/day (cost per click X clicks/day) rather than cost per click.
Almost all AdSense publishers are looking for the most expensive keywords. Let's have a look at the most expensive keywords:
selling structured settlements
cash for structured settlements
auto insurance quotes florida
california auto insurance quotes
auto insurance quotes california
student loan consolidation interest rate
lendingtree .com
consolidate loan refinance student
audio conference calling
arizona divorce attorneys
dui attorney los angeles
business conference calls
personal injury attorneys chicago
mesothelioma treatment options
copper repiping
conference calling services
houston criminal lawyer
criminal houston lawyer
corporate conference calls
sell annuity settlement
student loan consolidation rates
irs tax attorney
california criminal defense lawyers
universal life insurance quote
san diego criminal lawyer
irs help
web based conferencing services
american tax relief
criminal defense attorney los angeles
pacific coast pillows
chicago personal injury lawyers
sell annuity payments
san diego criminal attorney
los angeles criminal defense attorney
data recovery seattle
student loan consolidation rate
college loan consolidation
dui attorney san diego
consolidate school loans
federal criminal defense attorneys
irs problem
mesothelioma lawyers
chicago injury lawyers
federal criminal lawyer
white water rafting maine
maine white water rafting
best home equity loans
universal life quote
consolidate college loans
Almost all AdSense publishers are looking for the most expensive keywords. Let's have a look at the most expensive keywords:
selling structured settlements
cash for structured settlements
auto insurance quotes florida
california auto insurance quotes
auto insurance quotes california
student loan consolidation interest rate
lendingtree .com
consolidate loan refinance student
audio conference calling
arizona divorce attorneys
dui attorney los angeles
business conference calls
personal injury attorneys chicago
mesothelioma treatment options
copper repiping
conference calling services
houston criminal lawyer
criminal houston lawyer
corporate conference calls
sell annuity settlement
student loan consolidation rates
irs tax attorney
california criminal defense lawyers
universal life insurance quote
san diego criminal lawyer
irs help
web based conferencing services
american tax relief
criminal defense attorney los angeles
pacific coast pillows
chicago personal injury lawyers
sell annuity payments
san diego criminal attorney
los angeles criminal defense attorney
data recovery seattle
student loan consolidation rate
college loan consolidation
dui attorney san diego
consolidate school loans
federal criminal defense attorneys
irs problem
mesothelioma lawyers
chicago injury lawyers
federal criminal lawyer
white water rafting maine
maine white water rafting
best home equity loans
universal life quote
consolidate college loans
The 5 Myths about Google PageRank
The recent Toolbar RageRank update once again has generated a lot of discussion in the SEO community. Webmasters report their websites receiving not much more traffic despite the increased visible PageRank. In numerous forum threads people question the reliability of toolbar values. By unveiling the following five myths I hope to answer to some of the uncertainties caused by this update.
1. PageRank values range from 0 to 10.
While some people believe that PageRank is an integer number or at least converge to an integer after intensive recursive calculations, actually it is a floating point number. Google rounds up the real value to the closest integer and puts it on the 0-10 scale which is displayed in your browser toolbar.
2. PageRank value displayed in the toolbar is the one used to rank the results.
As you might have noticed, the toolbar value is updated every few months with no regular intervals. In the present time Google continuously calculates and updates PageRank so that sometimes actual PageRank and its toolbar values can differ. The toolbar value should be considered not as a current rank but as a level your page has reached by the time of the latest toolbar update.
3. PageRank is the primary factor to rank the search results.
Not exactly. PageRank was the backbone of the Google success as a search engine because of its integrity, ability to use the unique democratic nature of the web and hyperlinks, and relatively high immunity to abuse. But as years passed the Google technology became far more sophisticated. Now Google uses a cloud of factors to rank its search results. Some of them are query specific (keyword saturation of the page copy and the backlinks’anchor text) and some of them are domain specific (domain age, keywords in domain name, and of course PageRank). Nobody outside the Google’s offices knows the actual weight of each factor and it is quite possible that PageRank is no longer the primary one.
4. Google toolbar shows an increase of PageRank for my pages. My traffic is going to skyrocket!
Wrong. There won’t be any sudden traffic increase after toolbar upgrades any more. As I said before, the continuous calculation and update of the Google’s internal PageRank means that the rankings also adjust gradually as your pages get or lose backlinks. So the toolbar upgrade itself will not cause any changes in search results.
5. Toolbar PageRank is of no use, it is just for entertainment.
This is allegedly a quote by one of the Google representatives. This is only partially true. The reason why Google doesn’t show the actual PageRank any more is that there have been repeated attempts by hackers to access an exploit these data. Since 2004 the toolbar values updates are no longer synchronized with the actual rankings changes, and therefore should not to be considered too seriously in terms of SEO. However toolbar ranks still remains the easiest and most obvious way to evaluate the quality of a page and millions of web users regularly judge websites according to what Google toolbar shows them.
1. PageRank values range from 0 to 10.
While some people believe that PageRank is an integer number or at least converge to an integer after intensive recursive calculations, actually it is a floating point number. Google rounds up the real value to the closest integer and puts it on the 0-10 scale which is displayed in your browser toolbar.
2. PageRank value displayed in the toolbar is the one used to rank the results.
As you might have noticed, the toolbar value is updated every few months with no regular intervals. In the present time Google continuously calculates and updates PageRank so that sometimes actual PageRank and its toolbar values can differ. The toolbar value should be considered not as a current rank but as a level your page has reached by the time of the latest toolbar update.
3. PageRank is the primary factor to rank the search results.
Not exactly. PageRank was the backbone of the Google success as a search engine because of its integrity, ability to use the unique democratic nature of the web and hyperlinks, and relatively high immunity to abuse. But as years passed the Google technology became far more sophisticated. Now Google uses a cloud of factors to rank its search results. Some of them are query specific (keyword saturation of the page copy and the backlinks’anchor text) and some of them are domain specific (domain age, keywords in domain name, and of course PageRank). Nobody outside the Google’s offices knows the actual weight of each factor and it is quite possible that PageRank is no longer the primary one.
4. Google toolbar shows an increase of PageRank for my pages. My traffic is going to skyrocket!
Wrong. There won’t be any sudden traffic increase after toolbar upgrades any more. As I said before, the continuous calculation and update of the Google’s internal PageRank means that the rankings also adjust gradually as your pages get or lose backlinks. So the toolbar upgrade itself will not cause any changes in search results.
5. Toolbar PageRank is of no use, it is just for entertainment.
This is allegedly a quote by one of the Google representatives. This is only partially true. The reason why Google doesn’t show the actual PageRank any more is that there have been repeated attempts by hackers to access an exploit these data. Since 2004 the toolbar values updates are no longer synchronized with the actual rankings changes, and therefore should not to be considered too seriously in terms of SEO. However toolbar ranks still remains the easiest and most obvious way to evaluate the quality of a page and millions of web users regularly judge websites according to what Google toolbar shows them.
Page-Related Factors and SERPs Ranking
This group includes a large number of parameters, which determine how the page is presented to search engine spiders. Since webmasters have more control over these features than over any other ranking parameter, page-related factors are often used for SEO abuse. This is why search engine algorithms now assign a relatively low weight to them while concentrating more on off-page ranking factors. Nevertheless having a properly optimized page can still provide considerable benefits. The page-related factors are:
Validity of HTML mark-up
A valid page mark-up ensures that search engine indexer will parse the page content without errors and correctly classify specific areas, such as page title, meta-description, headings, etc., assigning keyword weights correspondingly.
TITLE tag
This tag is the most important one in a page. In eyes of search engine indexers the content of the TITLE tag is essentially a short description of a page. TITLE tag is also displayed in SERPs and is the first thing a user sees before following the link to your page.
Page URL
Having keywords in the filename of a page is also considered important since page URL is shown in SERPs. If your URL contains the search query keywords, they will be put in bold or highlighted in the search results page thus increasing chances of catching the attraction of a user. There is also strong evidence that ranking algorithms put considerable weight to keywords in page URL.
META Description tag
In the past this tag used to have a lot of weight in algorithms. But since its content is usually not seen by human users, webmasters used to stuff this tag with irrelevant but frequently searched terms trying to manipulate search results. Now major search engines do not consider this tag as a ranking factor, but use its content in SERPs listings. Therefore a motivating text targeting web users would do better as META Description tag content than a meaningless keyword repetition.
Headings
The keywords between H1, H2 and H3 receive weight arguably second to that of the TITLE tag. Headings emphasize or introduce new topics and can also serve as a summary description of the page content. Overuse of headings tags can be harmful, and it is usually advised to have 1 H1 tag introducing the page topic, two or three H2 tags opening sub topics, and several H3s wherever it is necessary to emphasize a paragraph.
Link text
Text of outgoing links is another important parameter, which helps search engines determine the topic of a page. Target keywords in the text of outgoing links will get more weight if the pages that your links point to are relevant to those keywords. Otherwise search engine indexer might consider this as a spam. It is also important to keep in mind that this factor serves more to increase rankings of the referred pages than the authority of the given page itself. Nevertheless webmasters are able to benefit from this factor by using optimized link text in the internal site navigation.
BODY text
The actual page copy - the words between BODY tags with the exception of ALT, COMMENT, and LINK tags content. To battle the tendency of many webmasters overusing keywords in BODY text, search engines have developed algorithms which are quite effective in defining ‘natural’ patterns of words in the page copy. Text which does not comply with those patterns would be suspected in keywords stuffing and get less or zero weight as a ranking factor. Therefore as search engine algorithms improve it is necessary to consider keyword placement in BODY text even to more carefully.
Text size of the page copy
This is simply the number of words between BODY tags with the exception of words in ALT, A and COMMENT tags. This parameter used to have a higher weight in the past than today. Some search engines still consider this factor and expect quality pages to have between 300 and 800 words. Starting from 2005 Google no longer uses this parameter.
ALT tags
Very few engines now actually consider this factor, unless it is used in the specific ‘Image’ search, where this parameter has a considerable weight. Using this tag improves usability increasing users’ satisfaction.
Validity of HTML mark-up
A valid page mark-up ensures that search engine indexer will parse the page content without errors and correctly classify specific areas, such as page title, meta-description, headings, etc., assigning keyword weights correspondingly.
TITLE tag
This tag is the most important one in a page. In eyes of search engine indexers the content of the TITLE tag is essentially a short description of a page. TITLE tag is also displayed in SERPs and is the first thing a user sees before following the link to your page.
Page URL
Having keywords in the filename of a page is also considered important since page URL is shown in SERPs. If your URL contains the search query keywords, they will be put in bold or highlighted in the search results page thus increasing chances of catching the attraction of a user. There is also strong evidence that ranking algorithms put considerable weight to keywords in page URL.
META Description tag
In the past this tag used to have a lot of weight in algorithms. But since its content is usually not seen by human users, webmasters used to stuff this tag with irrelevant but frequently searched terms trying to manipulate search results. Now major search engines do not consider this tag as a ranking factor, but use its content in SERPs listings. Therefore a motivating text targeting web users would do better as META Description tag content than a meaningless keyword repetition.
Headings
The keywords between H1, H2 and H3 receive weight arguably second to that of the TITLE tag. Headings emphasize or introduce new topics and can also serve as a summary description of the page content. Overuse of headings tags can be harmful, and it is usually advised to have 1 H1 tag introducing the page topic, two or three H2 tags opening sub topics, and several H3s wherever it is necessary to emphasize a paragraph.
Link text
Text of outgoing links is another important parameter, which helps search engines determine the topic of a page. Target keywords in the text of outgoing links will get more weight if the pages that your links point to are relevant to those keywords. Otherwise search engine indexer might consider this as a spam. It is also important to keep in mind that this factor serves more to increase rankings of the referred pages than the authority of the given page itself. Nevertheless webmasters are able to benefit from this factor by using optimized link text in the internal site navigation.
BODY text
The actual page copy - the words between BODY tags with the exception of ALT, COMMENT, and LINK tags content. To battle the tendency of many webmasters overusing keywords in BODY text, search engines have developed algorithms which are quite effective in defining ‘natural’ patterns of words in the page copy. Text which does not comply with those patterns would be suspected in keywords stuffing and get less or zero weight as a ranking factor. Therefore as search engine algorithms improve it is necessary to consider keyword placement in BODY text even to more carefully.
Text size of the page copy
This is simply the number of words between BODY tags with the exception of words in ALT, A and COMMENT tags. This parameter used to have a higher weight in the past than today. Some search engines still consider this factor and expect quality pages to have between 300 and 800 words. Starting from 2005 Google no longer uses this parameter.
ALT tags
Very few engines now actually consider this factor, unless it is used in the specific ‘Image’ search, where this parameter has a considerable weight. Using this tag improves usability increasing users’ satisfaction.
Search Engine Ranking Factors List
There are dozens of factors influencing the position of a page in SERPs. Every SEO beginner knows at least the three most important parameters: link popularity, quality of incoming links and keyword saturation. In addition to them search engines also consider the following aspects when ranking the search results.
Domain age
Google is known to assign more weight to domains with a longer history. There are numerous spam sites which appear daily in thousands and die quickly. To sort out these low quality websites from established ones Google uses the domain age as a ranking factor. Like in the real world customers tend to trust businesses that have been around for some time over brand new ones.
Domain age factor is built up from the time since the domain registration date and the term which the domain is registered for. So in order to get the most out of this factor it is advised to register your name for the longest period possible. Besides the domain age Google also considers the website age. Website age is a composite of how long the content has been in the Web, how long the website has been in promotion and the time since the last update.
The age criteria can be applied for other parameters as well: age of content, age of incoming links and so on. To find out more on domain age factor read The Age of a Domain Name article.
In my SEO-Tools section you can find a very useful Domain-Age tool by SEO-Chat.com
Dedicated IP address
I have read many discussions on whether dedicated IP address is beneficial over a shared IP. One of the evidence of these benefits is that many high ranking websites have a dedicated IP. It can be argued that high ranking websites usually belong to big established companies which can afford their own servers and unique IP addresses. So far there is no clear evidence of a relation between having a dedicated IP and high positions in search results. On the other hand those domains using a shared IP face a risk to find themselves in a ‘bad neighborhood’ of sites implementing spammy SEO techniques. This can result in a search engines penalty for the entire cluster of websites sharing the given IP. To sum up – having a unique IP may give you some algorithmic advantages (no clear evidence) and decrease the risk of a shared IP banned because of your neighbors’ dodgy actions. Getting a dedicated IP costs approximately $2-$6 a month (depending on hosting provider) and many webmasters consider it as a cheap ‘insurance’ to cover the risk of shared IPs. For more information on this topic see one of the discussion on WebmasterWorld Forum
Age of content
Like the domain age the age of content can be an important factor in search results ranking. One of its possible uses is sorting out duplicate content. Duplicate content is an old issue and in for past few years search engines have been constantly improving their plagiarism detection abilities. Using age of content allows solving the issue of copied text blocks appearing on pages which have authority higher than the original publication source. By comparing the publication dates it is possible to adjust the rankings and let the original page take the higher position in SERPs.
Content Updates
According to its patent specifications Google determines how ‘fresh’ or ‘stale’ a page is and then attempts to distinguish between normal and excessive updates. Google ranking system differentiates pages that require frequent content updates to remain valid and those pages that are expected to remain stale. The following factors are taken into account when determining the ‘freshness’ of a page:
Frequency of content updates – how often the changes are made in the content
Depth of changes made - negligible, moderate, substantial, or redundant
Changes in keyword density and distribution (proximity)
Changes in the number of inbound links pointing to a particular web page
Changes in anchor texts (the actual text that is the link to a web page)
Number of links to low trust web sites or sites of questionable nature (affiliate sites, sites with little or duplicate content, bad neighborhoods, etc)
Changes in out going links to authority sites
The actual effect of each of these factors is kept secret, but some observations reveal rather suprising patterns in their appliance. For example a page with a stale content can still be considered fresh if there are changes in number, quality or anchor text of links pointing to the given page.
Domain age
Google is known to assign more weight to domains with a longer history. There are numerous spam sites which appear daily in thousands and die quickly. To sort out these low quality websites from established ones Google uses the domain age as a ranking factor. Like in the real world customers tend to trust businesses that have been around for some time over brand new ones.
Domain age factor is built up from the time since the domain registration date and the term which the domain is registered for. So in order to get the most out of this factor it is advised to register your name for the longest period possible. Besides the domain age Google also considers the website age. Website age is a composite of how long the content has been in the Web, how long the website has been in promotion and the time since the last update.
The age criteria can be applied for other parameters as well: age of content, age of incoming links and so on. To find out more on domain age factor read The Age of a Domain Name article.
In my SEO-Tools section you can find a very useful Domain-Age tool by SEO-Chat.com
Dedicated IP address
I have read many discussions on whether dedicated IP address is beneficial over a shared IP. One of the evidence of these benefits is that many high ranking websites have a dedicated IP. It can be argued that high ranking websites usually belong to big established companies which can afford their own servers and unique IP addresses. So far there is no clear evidence of a relation between having a dedicated IP and high positions in search results. On the other hand those domains using a shared IP face a risk to find themselves in a ‘bad neighborhood’ of sites implementing spammy SEO techniques. This can result in a search engines penalty for the entire cluster of websites sharing the given IP. To sum up – having a unique IP may give you some algorithmic advantages (no clear evidence) and decrease the risk of a shared IP banned because of your neighbors’ dodgy actions. Getting a dedicated IP costs approximately $2-$6 a month (depending on hosting provider) and many webmasters consider it as a cheap ‘insurance’ to cover the risk of shared IPs. For more information on this topic see one of the discussion on WebmasterWorld Forum
Age of content
Like the domain age the age of content can be an important factor in search results ranking. One of its possible uses is sorting out duplicate content. Duplicate content is an old issue and in for past few years search engines have been constantly improving their plagiarism detection abilities. Using age of content allows solving the issue of copied text blocks appearing on pages which have authority higher than the original publication source. By comparing the publication dates it is possible to adjust the rankings and let the original page take the higher position in SERPs.
Content Updates
According to its patent specifications Google determines how ‘fresh’ or ‘stale’ a page is and then attempts to distinguish between normal and excessive updates. Google ranking system differentiates pages that require frequent content updates to remain valid and those pages that are expected to remain stale. The following factors are taken into account when determining the ‘freshness’ of a page:
Frequency of content updates – how often the changes are made in the content
Depth of changes made - negligible, moderate, substantial, or redundant
Changes in keyword density and distribution (proximity)
Changes in the number of inbound links pointing to a particular web page
Changes in anchor texts (the actual text that is the link to a web page)
Number of links to low trust web sites or sites of questionable nature (affiliate sites, sites with little or duplicate content, bad neighborhoods, etc)
Changes in out going links to authority sites
The actual effect of each of these factors is kept secret, but some observations reveal rather suprising patterns in their appliance. For example a page with a stale content can still be considered fresh if there are changes in number, quality or anchor text of links pointing to the given page.
Flash is evil!!!
Building Flash-powered websites is wrong. Storing your content in Flash movies is wrong. Implementing site navigation in Flash is wrong.
Then why are there so many Flash sites? They look pretty with all those neat vector graphics, gradients, animations and cool sound effects. Flash is the favorite toy of big designer studios and numerous amateur graphic artists alike. Flash is visually attractive, and in general attractive websites are more successful than the ugly ones (notable exceptions: craigslist.org and plentyoffish.com). But this is not the case of Flash websites. All the benefits of the nice outlook are overridden by the disadvantages in terms of SEO and usability.
Flash requires bandwidth
Despite of the DSL Internet access being available almost everywhere, there are still lots of people surfing the Net via dialup or other limited bandwidth connection. Flash files, especially those using sound effects, embedded movies or bitmap images, can take a while to load.
Disabled back button
Some Flash designers use meta refreshes or other tricks to disable browser’s Back button. As the famous usability expert Jacob Nielsen says, ‘Back button is the second most important navigation element after hyperlinks’. People not able to use Back button will click the third most important navigation element – that X button in the top right. Besides, if you are going to promote a Flash site via PPC, you should know that Google AdWords doesn’t approve pages with disabled back button.
Flash ignores users needs
Whereas the ground rules of marketing emphasize the concentration on the users’ needs, Flash websites ignore them. Take the infamous site intros and splash screens that are as much annoying as the 45 minutes of advertising and previews in cinemas. Or another example: the sound effects – they are can be especially inappropriate and harmful when you are browsing the Net from a cubicle in a quiet office or from home in the late hours.
Problems with third-party Flash developers
Unless you do Flash yourself, you might face some serious troubles with developers. Some of them code their project to prevent them from editing, thus making you to hire them over and over again as you need to do even the smallest modifications. Aaron Wall in his SEOBook (a highly recommended SEO reading) describes a case of a Flash developer who disabled the back button and then asked $4000 from his client to re-enable it, although the problem was caused by his own incompetence.
Search engines do not like Flash
And perhaps the most important: not every search engine is able to crawl and index the content of Flash movies. Even those that can often do it with errors. This is in particular the case of a website fully implemented in Flash as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.
What is Flash really good for? Banners and ads – it provides far more useful features then the traditional gif animation. Online games – remember the ‘Yeti Sports’? Flash technology – the Flash videos - for video blogs.
But as a website engine – Flash is evil!
Then why are there so many Flash sites? They look pretty with all those neat vector graphics, gradients, animations and cool sound effects. Flash is the favorite toy of big designer studios and numerous amateur graphic artists alike. Flash is visually attractive, and in general attractive websites are more successful than the ugly ones (notable exceptions: craigslist.org and plentyoffish.com). But this is not the case of Flash websites. All the benefits of the nice outlook are overridden by the disadvantages in terms of SEO and usability.
Flash requires bandwidth
Despite of the DSL Internet access being available almost everywhere, there are still lots of people surfing the Net via dialup or other limited bandwidth connection. Flash files, especially those using sound effects, embedded movies or bitmap images, can take a while to load.
Disabled back button
Some Flash designers use meta refreshes or other tricks to disable browser’s Back button. As the famous usability expert Jacob Nielsen says, ‘Back button is the second most important navigation element after hyperlinks’. People not able to use Back button will click the third most important navigation element – that X button in the top right. Besides, if you are going to promote a Flash site via PPC, you should know that Google AdWords doesn’t approve pages with disabled back button.
Flash ignores users needs
Whereas the ground rules of marketing emphasize the concentration on the users’ needs, Flash websites ignore them. Take the infamous site intros and splash screens that are as much annoying as the 45 minutes of advertising and previews in cinemas. Or another example: the sound effects – they are can be especially inappropriate and harmful when you are browsing the Net from a cubicle in a quiet office or from home in the late hours.
Problems with third-party Flash developers
Unless you do Flash yourself, you might face some serious troubles with developers. Some of them code their project to prevent them from editing, thus making you to hire them over and over again as you need to do even the smallest modifications. Aaron Wall in his SEOBook (a highly recommended SEO reading) describes a case of a Flash developer who disabled the back button and then asked $4000 from his client to re-enable it, although the problem was caused by his own incompetence.
Search engines do not like Flash
And perhaps the most important: not every search engine is able to crawl and index the content of Flash movies. Even those that can often do it with errors. This is in particular the case of a website fully implemented in Flash as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.
What is Flash really good for? Banners and ads – it provides far more useful features then the traditional gif animation. Online games – remember the ‘Yeti Sports’? Flash technology – the Flash videos - for video blogs.
But as a website engine – Flash is evil!
The Future of the Web
What will be the next big thing on the Web? This was one of the questions asked in the State of the Web Development 2006/2007 Research by SitePoint. About 5000 web professionals took part in the survey, and below is a sample of the most interesting, insightful and creative answers.(Of course the I’s don’t refer to the author of this post)
I don’t envision a “next big thing” so much as an evolution of current trends towards standards compliance, responsible use of technologies and semantics, which will hopefully aid in creating a more tightly woven web of relationships between resources. I think we’ll continue to see simplistic elegance and functionality reign supreme.
I think a lot of what is “hot” right now will pass as a fad, and only what is truly functional, accessible, marketable and useful will remain.
Not entirely sure – the sky seems to be the limit – but the wider range of screen sizes from which to view the Internet (from large 20-25” monitors to small cell phone, watch and PDA screens), as well as the ever increasing awareness for the need to include people with various disabilities in the demographics for the websites we create, leads me to believe that the next big thing on the Web will include being able to design sites to be accessible from any number of devices in a large variety of sizes.
I would love to see some real progression on the notion of portable information: my content as I want it where I want it and adjusted for various (hopefully better) interfaces.
Pure interaction with the user: giving the user the chance to style a site to his needs, save those preferences and have them ready every time he visits a site. Users will be able to interact with the content without the webmaster or designer having to constantly monitor everything in the background. They just have to set up the site, then it will be up to the users.
Paradigm shift: you will not search the Web for information. You will define what you want, and the Web will collect it for you. Example: I, the customer, will define that I want to buy a screen. This info will be distributed/collected by potential vendors. They will then present me, the customer, with the information that will enable me to purchase their products.
I think much of the hype of Web 2.0 will lead to more focused websites that not only do something (one thing) well, they do something that everyone actually wants and/or needs. Many of the sites we see now focus on some cool technology or concept, like social interaction, which has little practical usefulness. People rarely gather online and do things for the good of the community. They only do things that make their lives easier or because there is some intrinsic reward.
In my opinion, the future (Web 3.0?) will be the focus on content, and not functionality (which is Web 2.0). The sites that are able to provide the easiest access to the most in-depth and useful content will be the ones I would bank on. Everything else, including all the copy-cat sites that don’t improve on another idea, will go the way of the dodo.
Voice interactivity/navigation – users say what they want to do or where they want to go within a site OR a digital “site assistant” that speaks what the visitor would normally read – less text and a more replicatedhuman interface.
Stuff that “just works.” Users don’t care about the technology, as long as they can find what they want.
Fragrant websites, using XHTML 2.5 markup to drive pheromone emitters on USB sticks or embedded into SD cards for mobile phones and PDAs (making your site designs truly sexy). Odor-capture-enabled cards on digital cameras add a new dimension to images on the Internet. Does that food smell good? Book a place in our restaurant now! Ordering flowers? Have a sniff of these!
I believe that now that people are getting faster Internet connections, things like video that are beginning to take off now will be a big part of e-commerce sites and service sites. It is a great way to try and earn trust with the customer as you can show your face - chat to them and let them know who you are.
Customer service – I expect the customer service levels of commercial websites will increase to the point where customers will get a much richer experience from shopping online than traveling to brick-andmortar stores. This will allow a wider range of products to become available on the Web.
The search engines will overtake the Web and its content! More and more, search engines and directories will store the content of websites, and there will be no more need to go to the actual sites. Why visit a page when its content is available in at least 6 other places?
The next big thing on the Web will be family (or heritage) portals where genetic- or heritage-related families combine to create genealogy sites. These sites will maintain information about the ancestry – family names, occupations, photos, etc. – in digital format. Global weather won’t destroy or wipe out entire memories of families – it will be safe, stored on redundant servers and preserved in the “heritage family vault” on the Web. You’ll get this huge pool of data about people and how they’re related to each other. Whether it’s just family all within one town or one state or one region or one country or one planet, just link the people with a photograph and blurb. How cool would that be? An option for a fee-based service could be sending mouth swabs to get family members DNA-sequenced. Store that information for any need to match DNA for any reason – health or emergency, we have it on hand and ready for immediate use and retrieval.
I believe that the next step for the Web is total immersion. Cell phones, PDAs, laptops, PCs, TVs – so many different ways exist to access the Web and more are added every day. The Web is going to become –if it hasn’t already – the hub on which the world spins. Think about it :
• You’re away from home on a business trip, your hotel room is smart. It knows your name. It knows what kind of beer you like, how you like your coffee and how you like your toast done in the morning. It knows this because you bought the latest, greatest refrigerator, toaster and coffee maker for your home. Each has the capability to learn how it is most used. The refrigerator scans bar-codes as you put items in. These appliances use Bluetooth or some other RFID to access a secure database through the Internet. This database is then accessed by your hotel room appliances when you check-in. In the morning, when you wake up, your coffee is made just how you like it, and your toast is cooked.
• Your dog ran away. For a moment, you panicked, but then you remembered you had that new chip implanted (or a new collar put on) with an RFID signal. Before you know it, you’re pulling up findyourbestfriend.com, logging in and locating your dog. How? Sensors findyourbestfriend.com implanted onto the local power lines picked up the signal and reported it back to the company’s servers. The servers triangulate the position from sensor data and GPS feeds, then place it into your browsing window. You go get your dog.
• You can’t wait for the next big action movie, “Vampire Fraternity Followers of Dogbert” to come out. You just got off the movie’s blog, where the producers informed everyone that post-production is done. A few years ago, it still had a few months to go. The movie had to be copied to film or DVD and distributed. Because of the proliferation of Gigabit Ethernet, and the bill that was to abolish Net Neutrality was defeated, your local movie theater will be showing a streaming, HD projection of the movie, complete with previews and a few ads, in about a half an hour. Better get moving, if you want a great seat for seeing Dogbert lead his army of vampire frat boys against a world full of “blasted simpletons.”
The web is becoming a reflection of, and enhancement to, our world. It connects us, binds us, enables us and empowers us. The next step is for it to embrace us. Integration of Internet technologies into everyday life that does not involve a desktop or even a mobile/cell/PDA – how about stock control of your fridge via RFID and live links to online grocery stores? Or recipe ideas straight to your cooker based on what you cook? Essentially, bridging the gap between all the devices we currently use independent of the Web where there’s real value to be delivered to the enduser. This is the future.
I don’t envision a “next big thing” so much as an evolution of current trends towards standards compliance, responsible use of technologies and semantics, which will hopefully aid in creating a more tightly woven web of relationships between resources. I think we’ll continue to see simplistic elegance and functionality reign supreme.
I think a lot of what is “hot” right now will pass as a fad, and only what is truly functional, accessible, marketable and useful will remain.
Not entirely sure – the sky seems to be the limit – but the wider range of screen sizes from which to view the Internet (from large 20-25” monitors to small cell phone, watch and PDA screens), as well as the ever increasing awareness for the need to include people with various disabilities in the demographics for the websites we create, leads me to believe that the next big thing on the Web will include being able to design sites to be accessible from any number of devices in a large variety of sizes.
I would love to see some real progression on the notion of portable information: my content as I want it where I want it and adjusted for various (hopefully better) interfaces.
Pure interaction with the user: giving the user the chance to style a site to his needs, save those preferences and have them ready every time he visits a site. Users will be able to interact with the content without the webmaster or designer having to constantly monitor everything in the background. They just have to set up the site, then it will be up to the users.
Paradigm shift: you will not search the Web for information. You will define what you want, and the Web will collect it for you. Example: I, the customer, will define that I want to buy a screen. This info will be distributed/collected by potential vendors. They will then present me, the customer, with the information that will enable me to purchase their products.
I think much of the hype of Web 2.0 will lead to more focused websites that not only do something (one thing) well, they do something that everyone actually wants and/or needs. Many of the sites we see now focus on some cool technology or concept, like social interaction, which has little practical usefulness. People rarely gather online and do things for the good of the community. They only do things that make their lives easier or because there is some intrinsic reward.
In my opinion, the future (Web 3.0?) will be the focus on content, and not functionality (which is Web 2.0). The sites that are able to provide the easiest access to the most in-depth and useful content will be the ones I would bank on. Everything else, including all the copy-cat sites that don’t improve on another idea, will go the way of the dodo.
Voice interactivity/navigation – users say what they want to do or where they want to go within a site OR a digital “site assistant” that speaks what the visitor would normally read – less text and a more replicatedhuman interface.
Stuff that “just works.” Users don’t care about the technology, as long as they can find what they want.
Fragrant websites, using XHTML 2.5 markup to drive pheromone emitters on USB sticks or embedded into SD cards for mobile phones and PDAs (making your site designs truly sexy). Odor-capture-enabled cards on digital cameras add a new dimension to images on the Internet. Does that food smell good? Book a place in our restaurant now! Ordering flowers? Have a sniff of these!
I believe that now that people are getting faster Internet connections, things like video that are beginning to take off now will be a big part of e-commerce sites and service sites. It is a great way to try and earn trust with the customer as you can show your face - chat to them and let them know who you are.
Customer service – I expect the customer service levels of commercial websites will increase to the point where customers will get a much richer experience from shopping online than traveling to brick-andmortar stores. This will allow a wider range of products to become available on the Web.
The search engines will overtake the Web and its content! More and more, search engines and directories will store the content of websites, and there will be no more need to go to the actual sites. Why visit a page when its content is available in at least 6 other places?
The next big thing on the Web will be family (or heritage) portals where genetic- or heritage-related families combine to create genealogy sites. These sites will maintain information about the ancestry – family names, occupations, photos, etc. – in digital format. Global weather won’t destroy or wipe out entire memories of families – it will be safe, stored on redundant servers and preserved in the “heritage family vault” on the Web. You’ll get this huge pool of data about people and how they’re related to each other. Whether it’s just family all within one town or one state or one region or one country or one planet, just link the people with a photograph and blurb. How cool would that be? An option for a fee-based service could be sending mouth swabs to get family members DNA-sequenced. Store that information for any need to match DNA for any reason – health or emergency, we have it on hand and ready for immediate use and retrieval.
I believe that the next step for the Web is total immersion. Cell phones, PDAs, laptops, PCs, TVs – so many different ways exist to access the Web and more are added every day. The Web is going to become –if it hasn’t already – the hub on which the world spins. Think about it :
• You’re away from home on a business trip, your hotel room is smart. It knows your name. It knows what kind of beer you like, how you like your coffee and how you like your toast done in the morning. It knows this because you bought the latest, greatest refrigerator, toaster and coffee maker for your home. Each has the capability to learn how it is most used. The refrigerator scans bar-codes as you put items in. These appliances use Bluetooth or some other RFID to access a secure database through the Internet. This database is then accessed by your hotel room appliances when you check-in. In the morning, when you wake up, your coffee is made just how you like it, and your toast is cooked.
• Your dog ran away. For a moment, you panicked, but then you remembered you had that new chip implanted (or a new collar put on) with an RFID signal. Before you know it, you’re pulling up findyourbestfriend.com, logging in and locating your dog. How? Sensors findyourbestfriend.com implanted onto the local power lines picked up the signal and reported it back to the company’s servers. The servers triangulate the position from sensor data and GPS feeds, then place it into your browsing window. You go get your dog.
• You can’t wait for the next big action movie, “Vampire Fraternity Followers of Dogbert” to come out. You just got off the movie’s blog, where the producers informed everyone that post-production is done. A few years ago, it still had a few months to go. The movie had to be copied to film or DVD and distributed. Because of the proliferation of Gigabit Ethernet, and the bill that was to abolish Net Neutrality was defeated, your local movie theater will be showing a streaming, HD projection of the movie, complete with previews and a few ads, in about a half an hour. Better get moving, if you want a great seat for seeing Dogbert lead his army of vampire frat boys against a world full of “blasted simpletons.”
The web is becoming a reflection of, and enhancement to, our world. It connects us, binds us, enables us and empowers us. The next step is for it to embrace us. Integration of Internet technologies into everyday life that does not involve a desktop or even a mobile/cell/PDA – how about stock control of your fridge via RFID and live links to online grocery stores? Or recipe ideas straight to your cooker based on what you cook? Essentially, bridging the gap between all the devices we currently use independent of the Web where there’s real value to be delivered to the enduser. This is the future.
Google Local Adds Click to Call
The official Google Blog just announced the availability of a click-to-call feature in Google Local. This has been expected for some time, but it’s now official and it works well. Businesses you find in Google Local now have a call link included in search results. That link opens a javascript form to enter your phone number and calls both you and the business. I’ve been pestering businesses around my neighborhood this morning and though they don’t find it as fascinating as I do, I imagine this new feature will prove quite useful. I could call the listing on the right, for example and tell the business that its name is misspelled in Google Local.
The calls are powered by Google Talk and Skype, more VOIP under the covers, via an agreement made this summer. They are free on both ends. That agreement also included discussion of interoperability between Skype and Google Talk, something we’re still waiting for.
You might remember that this program was the subject of one of the bizarre hacked messages posted on the official Google blog. Persons unknown wrote on the Google Blog in October that “We finally consider click-to-call agreement with e-Bay a monopolistic aproach [sic] that would damage small companies in the CRM area.”
Windows Live Local has offered click to call for some time. Local search is a potentially lucrative space that’s seeing a lot of innovation right now. Note also that the Google Local logo includes the outline of Africa, ironic given how awful that and other map search programs’ coverage of that continent is.
The calls are powered by Google Talk and Skype, more VOIP under the covers, via an agreement made this summer. They are free on both ends. That agreement also included discussion of interoperability between Skype and Google Talk, something we’re still waiting for.
You might remember that this program was the subject of one of the bizarre hacked messages posted on the official Google blog. Persons unknown wrote on the Google Blog in October that “We finally consider click-to-call agreement with e-Bay a monopolistic aproach [sic] that would damage small companies in the CRM area.”
Windows Live Local has offered click to call for some time. Local search is a potentially lucrative space that’s seeing a lot of innovation right now. Note also that the Google Local logo includes the outline of Africa, ironic given how awful that and other map search programs’ coverage of that continent is.
Good news: Google, Yahoo and Microsoft announced that they will all begin using the same Sitemaps protocol
In an encouraging act of collaboration, Google, Yahoo and Microsoft announced tonight that they will all begin using the same Sitemaps protocol to index sites around the web. Now based at Sitemaps.org, the system instructs web masters on how to install an XML file on their servers that all three engines can use to track updates to pages. This should make it easier to get your pages indexed in a simple and standardized way. People who use Google Sitemaps don’t need to change anything, those maps will now be indexed by Yahoo and Microsoft.
The protocol is offered under an Attribution-ShareAlike Creative Commons License, so it can be used by any search engine, derivative variations using the same license can be created and it can be used for commercial purposes.
Any time competitors agree on open standards, that’s an enabler of further innovation and something to celebrate. It’s also great to see Creative Commons receiving all the more validation.
Several people have made early public statements indicating that the next move will be to develop meaningful standards support for robots.txt files. Imagine a future when these players agree on standards for user control of data, microformats or truly neutral party click-fraud tracking and prevention. Maybe that’s crazy.
The protocol is offered under an Attribution-ShareAlike Creative Commons License, so it can be used by any search engine, derivative variations using the same license can be created and it can be used for commercial purposes.
Any time competitors agree on open standards, that’s an enabler of further innovation and something to celebrate. It’s also great to see Creative Commons receiving all the more validation.
Several people have made early public statements indicating that the next move will be to develop meaningful standards support for robots.txt files. Imagine a future when these players agree on standards for user control of data, microformats or truly neutral party click-fraud tracking and prevention. Maybe that’s crazy.
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